Old Sultan

Old Sultan

Old Sultan “The Fairy Tales” short story was written by the Brothers Grimm: A shepherd had a faithful dog, called Sultan, who was grown very old, and had lost all his teeth. And one day when the shepherd and his wife were standing together before the house the shepherd said, ‘I will shoot old Sultan tomorrow …

Brainstorming

Brainstorming

What is Brainstorming? Meaning of Brainstorming: “Brainstorming is a group creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its members.” Definition of Brainstorming Process for generating creative ideas and solutions through intensive and freewheeling group discussion. Every participant is …

Focus Groups

Focus Groups

What is Focus Groups? A focus group is small, but the demographically diverse group of people whose reactions are studied especially in market research or political analysis in guided or open discussions about a new product or something else to determine the reactions that can be expected from a larger population. It is a form …